Wydr helping small retailers in Maharashtra to procure
products and upscale their business

Retailers in Jharkhand take to 'Wholesale-Only' e-commerce platform -Wydr
for procurement of products in bulk

Udit Vani April 20, 2017

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E-commerce wholesale start-up Wydr offers sellers platform for their stores

April 26, 2017 | By Hita Gupta

Over the last decade, much of consumer spending has shifted from offline to online with e-commerce companies such as Flipkart and Amazon leading the way. Along with the new-found opportunities in the business-to-consumer space, business-to-business (B2B) e-commerce has also developed, led by start-ups such as Tolexo and Power2SME. In March 2016, Wydr, a B2B e-commerce firm entered the market with its transaction-led e-commerce platform to leverage this shift in the wholesale space.

On the technology front, Wydr has built a platform that is niche to the wholesale segment in the country. "The supply chain in India is extremely fragmented and Wydr is a homegrown model which is built to relieve the pain points specific to India," said Devesh Rai, founder and CEO of Wydr.

Wydr's services is not limited to only logistics. It serves as a marketplace where sellers can have their own online store and Wydr provides them the technology to manage their online store, handle their product management and catelogue management, among other functions.

When an order comes, we pick up the order from the seller and deliver it to the buyer. But we also take care of payments, marketing, post purchase and customer care," said Rai. However, unlike B2B marketplaces such as Tolexo or Industrybuying, Wydr does not deal in office supplies or industrial goods but is looking at end-retail categories such home, fashion, mobile, and computer.

To be sure, in the wholesale market, buying and selling does not happen in a single format. It happens in multiple formats—minimum order value, slab-based, chat-to-price, unit-based pricing, lot-based pricing, etc. For each different product, the seller can select a different format.

To bring these wholesaling practices online, Wydr has deployed negotiation tools on the platform. "Small and medium sized manufactures who have turnover of Rs 50-1000 crore find it difficult to set up their sales team all over the country. So we help them reach all parts of the country via a smart chat platform that is completely secure," said Rai.

Rai pegged the average ticket size at Wydr at Rs 15,000. Due to the large ticket size involved, most of the deals struck on Wydr involve electronic payments. Besides NEFT and RTGS, Wydr has tied up with banks for auto debit of large payments from regular buyers.‬

Wydr's major source of revenue is the 3-12% commission it charges from its sellers. The start-up claims its transaction volume is growing by 40% month-on-month. Non-transaction revenue streams include stall fee from its virtual exhibition—e-fair—and advertising where manufacturers can advertise to sellers. "We are hoping that non-transactional revenue will contribute 1-2% to the total revenue pie," Rai added.

In FY17, Wydr claimed to record Rs 100 crore in gross merchandise value and is targeting gross merchandise value (GMV) run rate of Rs 250 crore for the current fiscal year.

Wydr raised its seed round of funding in February 2016, followed by Series A round for an undisclosed amount in November 2016. Rai shared that the company is in talks with investors for Series B funding in the next couple of months. Existing investors include Jungle Ventures, Bessemer Venture Partners and Stellaris Venture Partners.

The new capital will be deployed to beef up its technology and increase its seller footprint across wholesale hubs in the country such as Surat for fashion products, Agra for leather goods, among others.


How GST will Transform the Indian Wholesale Market

April 11, 2017 | By Devesh Rai

Goods and Services Tax (GST) is poised to transform India into one single common market, which in turn, will lead to increased ease of doing business and huge savings in terms of logistics cost for companies, irrespective of the sector. It is true that some companies will gain more as the GST rate will be lower than the tax rates which the companies currently pay. Some on the other hand might lose, as the tax cost may be higher than the GST.

GST will add the much needed fillip to the Indian economy as GDP is expected to grow 2 to 3 percent, as a boost in exports and consumption is being anticipated. GST will also lead to an increase in the amount of tax revenue as the number of tax payers will rise and evasion will be lessened. Service tax however, can expect a slight hike.

GST will in addition iron out compliance issues. Let’s discuss the GST impact on the overall wholesale marketplace:

More whole sellers will have to pay tax

The GST regime will bring a large segment of the wholesale business under the tax regime which is currently not the case. The new uniform and centralized taxation system will double the addressable market size for online wholesale.

Likewise, it will make inter-state procurement and supply of goods much easier and seamless. The presence of the multitude of direct and indirect taxes doesn’t augur well for businesses. The removal of multiple taxes like entry taxes, octroi and municipal taxes, makes it far easier to do business on an all India level. The free movement of goods and easy processes around tax credits will bring forth increased efficiencies in the supply chain. In the medium to long term, one can expect aggregation and consolidation of suppliers.

The overall cost of doing business will come down and also, the prices of goods. This in itself will result in larger demands across multiple sectors. Wholesale B2B marketplaces are doing their bit to benefit the wholesalers in its folds. They are making an effort to make required changes in their IT systems and processes to meet GST compliance standards. Many marketplaces are helping SME wholesalers/manufacturers to implement GST in their own business, through workshops and awareness creating sessions.

Furthermore, since GST is one unified standard rate which is charged on all products all over India, it removes the multiple obstacles of large variances and different tax rates prevailed in VAT. Goods and Services Tax also harmonizes central and state tax administrative mechanisms, which in turn reduces duplication and high compliance cost. Moreover, such a tax regime will do away with additional duty, ‬CVD,‭ ‬special additional duty components of customs duty etc.‬

Goods and Services Tax will remove excise duty concepts which will result in augmented manufacturing as GST is levied at the time of sale and supply of products rather than the time of removal of products from the factory. This will lead to more distribution and wholesale of products.

Wholesale businesses will benefit indirectly from GST

GST taxation will move from manufacture, ‬sale or provision of services to supply of goods and services, therefore branch transfers will be constituted as supply and would be taxable however eligible for full credit. Since octroi and entry tax is removed, the wholesalers and distributors will be indirectly benefited.

The Goods and Services Tax has further made the tax base much broader than what it used to be earlier. This is necessary for reducing the tax rates and will help in eradicating the classification disputes. GST has replaced the most indirect tax in the country, which will help distributors and wholesalers to lower their tax burden.

Moreover, under the GST regime, there are common formats for tax returns, payments,‭ ‬and refunds. Traders based out of multiple geographies across India will find it simpler to comply with this new unified tax structure.

Since, there is no scope for a cascading effect under the GST regime, prices of goods will fall and distributors will witness increases in revenue, due to lower taxes.

With GST, tax load will be uniformly and equally divided amongst the entire supply chain which includes the wholesaler and distributors.

Therefore, keeping these aspects in view, it would not be wrong to conclude that GST will greatly help traders and manufacturers in multiple ways. GST will guarantee one uniform tax, one common market, distinction between goods and services, simpler invoicing, abolition of entry tax, common exemptions between the center and states, no excise tariffs, removal of classification controversies and additionally, a zero rating which in my opinion will be more comprehensive and easier to deal with.


Wydr hires phone Warrior Inc.'s former tech CEO as VP, Engineering

April 06, 2017 | By ANI

New Delhi: e-commerce major Wydr on Thursday announced hiring of Phone Warrior Inc.'s Former Tech CEO Chandan Gupta as VP, Engineering, as the company is all set to further enrich its tech wing.

Chandan will be working at Wydr's Gurugram corporate office.

Earlier this week, Wydr had also confirmed the news of hiring Pepperfry's Alok Varman as Vice President, Operations. Now that they have hired Chandan, it is evident that they are adding dimensions to Wydr Wholesale App's business and technical strengths.

Chandan bootstrapped Phone Warrior Inc., a social mobile app company, from ground zero to 6.5 million app installs globally, as the tech CEO. Phone Warrior had raised seed from Lightspeed Venture partners in Dec 2013 and was acquired by Snapdeal in Oct 2015.

After the acquisition Chandan was working as Senior Director of Technology with Snapdeal for around one and a half years before joining Wydr.

"Chandan's e-commerce expertise and experience at Phone Warrior and Snapdeal will help us accelerate our tech goals. We look forward to his contribution in our journey of continuous innovation," said CEO Wydr, Devesh Rai.

"His leadership quality and innovative mindset will be extremely valuable for Wydr as we take shape as India's most prominent B2B wholesale e-commerce," added Rai.

"I believe that B2B e-commerce has very strong potential in becoming a real billion dollar business in India. When I met Devesh and Rishabh, VP, Business Development, I saw a great leadership team with very solid business experience and I immediately felt that the team is strongly positioned to occupy this space. I got pulled into this tremendously energetic startup to take its technology to the next level," said Chandan.

Alok Varman, ex Pepperfry head operation joins WYDR

March 29, 2017 | By Sharmila Das

New Delhi: Alok Varman, the former head of operation at online furniture marketplace has joined mobile app based B2B E-commerce player WYDR as their new Vice President, Operations. to enable the Indian artisans' community to connect with retailers and big distributors across the country. Through this endeavor, Wydr is tasked to assist in online B2B e-commerce for products certified under the 'India Handloom Brand' by NHDC.

In the given role Alok's principle responsibilities include ensuring further improvement of operational systems, processes and policies in support of organizations mission. In addition to that, he will also offer his support for better management reporting, information flow and management, business process and organizational planning, WYDR informed in an official statement.

At Pepperfry, Varman played a key role in managing operating cost, improving contribution margins, planning, set up distribution network, customized solutions and dispatch management.

Prior to this he was associated with ecommerce player eBay India, and thereafter, with Guthy Renker LLC and Carnation Auto India.

"B2B purchase process tends to be rationally and logically driven as its customers look for expertise and efficiency. This matches my competency and experience. B2B ecommerce of wholesale market place is highly scalable business and this provides me an opportunity to develop the state-of-the-art frame work for smooth, cost effective, efficient transactions between manufacturers or wholesalers and retailers, and make WYDR the most reliable and robust B2B online wholesale market place," Alok Varman said.

"Alok brings to the table a process driven approach married with inventive problem solving. His experience in handling very large shipments is highly relevant to Wydr’s need in bulk shipments. Logistics apart, Alok has a well-rounded experience in all aspects of operations and we look forward to his contribution as we scale our business," said Devesh Rai, founder & CEO, Wydr.


Wydr registers 600 pct growth in GMV with completion of 'India Wholesale E-Fair'

March 15, 2017 | By ANI

New Delhi: Wydr, the first-of-its kind mobile first wholesale B2B marketplace designed to make wholesale buying and selling organized, quicker and easier, today announced that it had witnessed an impressive 600 percent growth in Gross Merchandise Volume, post the completion of India Wholesale E-Fair on March 9, 2017. Wydr also registered a 70 percent growth in traffic between March 7th and March 9th, 2017.

Many sellers shared videos introducing themselves and the background of their business and products, thereby replicating the process that typically takes place in an offline trade event. Retailers also got the opportunity to discover new sources of supply and suppliers without having to step out of their stores. Wydr's unique Live Chat feature enabled both parties to negotiate and fix deals instantly.

" We are incredibly overwhelmed by the response that we have received from not only our existing users, but also from new visitors who participated in the E-Fair. My sincere thanks to all the users and visitors for making India Wholesale E-Commerce fair a huge success. The online trade event also gave wholesalers and retailers from across the country the perfect opportunity to build new business relationships. Manufacturers and wholesalers connected and interacted with independent retailers and other bulk buyers from across the country," said CEO Wydr, Devesh Rai.

" We also witnessed notable growth in the number of users from all parts of the country, especially from Hyderabad, Chennai, Ahmedabad, Pune, Bengaluru, Chandigarh and Patna. Manufacturers from Agra, Tirupur and Delhi also participated in the E-Fair," added Rai.

"I heard about the Wydr E-Fair through an online advertisement. I liked the concept of an online trade event, exclusively meant for wholesale deals. The best part was that I could chat with the sellers directly. Everything was very smooth and fast," said a retailer from Jammu and Kashmir, Mohd Mir Gulzar.


5 useful applications for small businesses

March 6, 2017 | By DECCAN CHRONICLE

Here are some Apps that help SMBs get a better & far-off reach to their customers. The journey for any small business, right from the ideation, generating capital to taking it to a level where the business turns profitable, is a very challenging one.
With the government's Digital India initiative, it is imperative for any small business to have a digital presence. Here are some Apps that help SMBs get a better & far-off reach to their customers. Using these, a small business can take their venture to new heights.

In today’s digitized world, every business wants to set up an online store, with regular updates & lead generation services, they can get relevant traffic for their business that helps boost the sales! NowFloats is a technology firm that takes care of a business’ online needs, right from giving them a digital presence to getting relevant leads for to content updation & SEO requirements. It is a 50 million company with over 600 employees in 45 branches working towards one aim- To help small businesses grow.

Helping them, right from website generation to getting relevant leads to helping in sales, NowFloats is an overall integrated solution for a small business.

Wydr is an innovative Business to Business (B2B) marketplace which brings brands, wholesalers, importers and retailers on one single platform. Recently launched, it is a young, vibrant, early stage company with a lot of promise and early traction to prove its worth. The first-of-its kind mobile-first wholesale B2B marketplace is designed to make wholesale buying and selling more structured, organized and hassle free with loads of innovative state-of-the-art features packed within.

Shopmatic is an international e-commerce company that has been launched to help business owners sell their products and services online. From developing a unique web store, to listing businesses on marketplaces and social media channels, to giving insights on how to sell online, Shopmatic helps business owners manage the full spectrum of what is required to grow their businesses. Founded in December 2014, Shopmatic is headquartered in Singapore and has offices in Gurgaon and Bangalore, India. The company is quickly expanding to the rest of the Asian countries.

Shopmatic is an international e-commerce company that has been launched to help business owners sell their products and services online. From developing a unique web store, to listing businesses on marketplaces and social media channels, to giving insights on how to sell online, Shopmatic helps business owners manage the full spectrum of what is required to grow their businesses. Founded in December 2014, Shopmatic is headquartered in Singapore and has offices in Gurgaon and Bangalore, India. The company is quickly expanding to the rest of the Asian countries.

Kraftly is an e-commerce platform for small sellers, entrepreneurs, and artisans to sell unique products online. Started with the purpose to connect small sellers & aspiring designers creating beautiful products with those looking to buy such products, Kraftly is the go-to-place for a unique shopping experience. By getting unique products from sellers across the country, it aims to make shopping a discovery-led experience for buyers.

Facebook for Business
Facebook Pages and Instagram business profiles give your business a presence where people spend their time discovering. It helps people discover your business & create awareness by prompting people to browse and explore your website, app or shop.


Wydr to launch virtual trade fair for wholesalers, retailers in India

March 2, 2017 | By ANI

New Delhi: E-commerce wholesale app, Wydr, announced the launch of a virtual live trade-fair for wholesalers and retailers across India, as it completes one year of operations. Wholesalers and manufacturers from across India will get a platform to showcase their product portfolio at the E-Fair, which goes live from March 7 to 9, 2017. It will also enable them to interact live with retailers and other bulk buyers.

"The USD 400 bn Indian Wholesale segment is seeing a huge shift to online sales. By bringing to India the first of its kind online trade exhibition for independent retailers, Wydr is changing the way buyers and sellers discover each other," said Devesh Rai, Founder and CEO, Wydr.

The E-Fair has presently confirmed participation from more than 300 brands and manufacturers across categories such as fashion, electronics, auto accessories and home decor. These manufacturers will be showcasing some of their best products on the virtual stall.

Wholesalers can respond directly to inquiries from retailers with the help of the live chat. The chat feature also enables buyers and sellers to record a negotiated price on the platform.

Retailers who visit the E-Fair can submit their own wishlist to the top sellers of the country. Wholesalers get first-hand information about what the market is interested in and respond accordingly.

Wydr is also setting up a special team to help visitors navigate through various categories and find the right sellers.

Currently, India's wholesale trade market is a complex network of wholesalers and millions of independent retailers comprising of regional and local micro-networks. The reach is severely limited by geography.

In such a scenario, events like the India Wholesale E-Fair provide a virtual platform for all parties to engage 'live' with each other, irrespective of which part of the country they are based out of. Devesh Rai, CEO & Founder of Wydr

Interview: Devesh Rai , Founder & CEO, Wydr

January 11, 2017 | By BW Online Bureau

Devesh Rai , Founder & CEO, Wydr in conversation with Chahat Jain of BWBusinessworld talks about a first-of-its kind mobile innovative wholesale B2B marketplace designed to make wholesale buying and selling more structured, organized and hassle free.Wydr brings in an innovation led approach to address the highly fragmented wholesale market. It acts as an e-marketplace providing technology stack for real time cataloging, deal discovery, network building, order management & processing, search, cart, work flows, dispute resolution, customer care and logistics.

 Wydr helping small retailers in Maharashtra to procure
products and upscale their business

Wydr helping small retailers in Maharashtra to procure
products and upscale their business

Navbharat January 06, 2017

Edition- Pune & Nashik

Absolute India January 04, 2017

Edition- Mumbai, ​Thane, Navi Mumbai

Jagruk Times January 04, 2017

Edition- Mumbai, ​Thane, Navi Mumbai,
Delhi, Sirohi, Jaipur, Udaypur

Rashtriya Adhikar January 04, 2017

Edition- Mumbai, ​Thane, Navi Mumbai
ttp:// Devesh Rai, CEO & Founder of Wydr

Wydr ties up with lending partners for festive season

October 04, 2016 | By Supraja Srinivasan

MUMBAI: Mobile based wholesale B2B platform Wydr that connects retailers with brands and wholesalers, has entered into strategic partnerships with multiple online lending companies such as LendingKart, CapitalFloat, Indifi and Flexiloans.

The partnership that is based on preferential rates offers retailers access to easy and collateral free working capital loan from the lenders with minimum documentation. With the festive season accounting for higher sales, the need for working capital for sellers and buyers on the platform is high.

To address this need and to make credit attractive, Wydr is offering interest-free loans this festive season. When a retailer's collateral free loan gets approved by Wydr's lending partners, the buyer gets WydrCredit to buy goods on the platform. The interest on such loans will be reimbursed to the retailer as WydrCash (the company's loyalty program) until the period of October 31. "We have negotiated preferential rates with all our partners so that they give loans at slightly lower interest rates than the market. We are looking at extending the (interest-free loan) scheme until November-end," said Devesh Rai, Co-founder, Wydr.

The promotional offer is however, only applicable on loans taken from the date of commencement to Diwali 2016. For loans extending beyond November, interest will have to be paid for the period post the offer. The maximum interest rate subsidy will be 1.25% per month.

Rai says the company has begun the process of verification and credit worthiness for demand for loans. "We have already seen demand for loans worth Rs 20 lakhs," he said. Wydr will begin disbursing loans by the end of the first week of October.

ttp:// Devesh Rai, CEO & Founder of Wydr

Business-to-business startups are holding their ground while their much-hyped and fancied business-to-consumer counterparts feel the heat as investors tighten purse strings.

October 01, 2016 | By The Economic Times (Delhi)

For Dhruvil Sanghvi, catering to the needs of customers was always more important than providing convenience. So, early this month, when fash ion etailer Myntra tied up with Sanghvi-cofounded logistics data analytics startup LogiNext, the idea was simple: provide real-time tracking of shipments for improved intra-city logistics, information the customer needed.

"Doing a need-based business is much better because you don't have to push the customer to buy," says Sanghvi. Reason: clients come to you for your products or services. This leads to better unit economics, faster profitability and lower investment requirements, he says.“Amazon gets much larger profit margins from its B2B business than its B2C marketplace,"says Sanghvi.

The stickiness of the need-based nature of business-to-business (B2B) startups and the attendant financial virtues, including negligible cash burn, help them cope in an environment where investors, singed by obscene spending and reckless scaling-up by business-to-consumer (B2C) startups, tighten their purse strings.

According to market intelligence platform Xeler8, B2B startups logged in 209 funding deals in the first eight months of this year compared with 173 deals during the corresponding period last year. While the number of deals has increased, in terms of money raised, funding has declined for both, although B2B startups may be faring better than their B2C counterparts.

So far this year, the top five B2B investments have totalled $224 million, which is 27% less than the $305 million in all of 2015. In the B2C segment, funding shrank 68% to $941 million from $2.94 billion in 2015.

"They might not be as glorified and fancied as B2C counterparts, but they mean business,“ says Rishabh Lawania, founder of Xeler8. They offer more bang for buck, he adds.

Sunil Goyal, cofounder of early-stage venture capital firm YourNest, reckons that from an investor's perspective, B2B companies are sexy because funded startups offer the most attractive exit route.

Negligible Burn
B2B gives an opportunity to co-create, collaborate and even pivot without the risk of burning too much cash to build a scalable global company, says Goyal, who opted to invest in B2B business models as early as 2014.
Sanjay Swamy, managing partner at Prime Venture Partners, an early-stage VC firm, echoes the sentiment and contends that B2B startups are coming of age due to pervasive adoption of smartphones and mobile internet. Swamy explains that B2B is poised for massive growth because banking, financial services & insurance (BFSI) solutions from startups can offer businesses significant benefits in invoicing, working capital, payroll processing, expense management and payment collection. “BFSI is set to boom," he says.

Secondly, formalisation of the small and medium enterprises sector--where smaller businesses are leveraging the cloud and mobile internet to get best-of-breed solutions across operations--offers immense hope. In addition, globalisation of software as a service (SaaS) products--where customers around the world can buy products made in India for their dayto-day needs--is a big boost for the B2B sector.

"Add to this the recurring business models and reasonable customer acquisition costs of B2B startups and you have the ingredients for a viable business," he says.

For Brijesh Agrawal, founder of Tolexo, an online marketplace for business goods and supplies, what's made B2B attractive for investors is the large market size. According to a Walmart report, B2B ecommerce in India is estimated to touch $700 billion by 2020. “This makes it highly lucrative for investors," Agrawal says.

Another plus for B2B players, according to him, is that the market is not driven by heavy discounting but by value proposition built around key aspects such as product variety, authenticity and availability and predictability of delivery.

Backed by IndiaMART, Tolexo has over 7,000 sellers and 10 lakh product listings on its platform and has served more than 3.5 lakh businesses across 900 cities, claims Agrawal. "The success story of Alibaba in China is an inspiring one,“ he says, adding that he aspires to build a better B2B story in India.

Another entrepreneur with a similar aspiration is Devesh Rai, founder of online wholesale marketplace Wydr.

Highly Underserved Market
He contends that B2B is a significantly underserved market, still largely unorganised and with very little technology-led innovation."Now the timing is absolutely spot on for a technology-led disruption in B2B," he says.

The key challenge, however, is to inculcate the use of technology. Wydr, says Rai, has designed an education programme that communicates the key benefits of products and features to users. Focused targeting and reducing spillage in acquisition are other challenges that Rai is trying to solve by adopting digital campaigns and database-led marketing. While B2C has done the job of establishing the ecosystem around ecommerce in India, the next wave of disproportionate value creation will come from B2B, he asserts.

Investors say B2B startups should also keep devising ways to tackle problems in the ecosystem.

"Long sales cycles and adoption of technology are the biggest challenges,“ reckons Goyal of YourNest. Enterprise technologies need to be up to date to make a greater consumer connect by building cloud-based SaaS delivery models, he says.

B2B entrepreneurs are aware of the tough task.

Unlike the B2C model, where freebies and discounts lead to customer acquisition, it's a different ball game in B2B, according to Vinay Singhal, cofounder of content company WittyFeed. “You have to have a clean solution before going to the market," he says. Another challenge is targeting enterprises. Two B2B startups working in a similar space need to have distinct solutions for customers even if they're catering to the same problem, says Singhal, who works on a hybrid model of B2B and B2C.

WittyFeed has over 120 million unique visitors every month, 400 million monthly page views, clocked $6 million in revenue last year and is profitable, claims Singhal. “There is nothing wrong about B2C, but there is definitely so much right about B2B,“ he adds.

Another 'right' thing that has taken place over the past few years, reckons Pranjal Prashar-cofounder of online reputation management platform for hotels Repup--is the global success of Indian B2B players.

Pick The scale

Companies such as Zoho, Freshdesk, RateGain and Wingify have given B2B startups a zing, he says. “It's also the scalability of business which has made B2B attractive."

Prashar contends that failure of B2C has brought the focus back on products and companies that are adding real value for their clients. "We are relevant today because there are inefficiencies and unsolved problems in B2C companies,“ he says, adding that Repup has grown six times in the past year. “We are not profitable yet, but have had a sustainable and frugal journey so far," he says.

Sanghvi of LogiNext, too, made mistakes, but not the cardinal ones committed by B2C coun terparts: acquiring customers with heavy dis counting leading to negative net margins, and burning cash on every transaction resulting in negative gross margins.

From over-hiring to overbuilding the product, to quickly trying to make money at the cost of customer experience, Sanghvi lists out a couple of his bloopers. What saved him was having a f lexible approach. “Investors are fun damentally looking for startups that are able to sustain them selves," he says.

For now, sustainability is what gives B2B startups an edge over their B2C counterparts. But will the show continue? Well, it's too early to declare the winners in the startup world, which is always ready with a bagful of surprises. Devesh Rai, CEO & Founder of Wydr

Casting the net Wydr to attract wholesalers, retailers

September 14, 2016 | By Amrita Nair-Ghaswalla

Wholesale marketplace looks to plug the gaps in bulk-buying, selling business

Mumbai, September 14: The aim was to cast the net wider and address the major pain points prevalent in the fragmented B2B (business to business) sector. For Devesh Rai, Founder and CEO at Wydr, a wholesale marketplace, venturing out from a cushy corporate job to tackle the malaise in the industry was a no-brainer.

The idea to bring brands, wholesalers, importers and retailers on a single platform and aggregate the unorganised and fragmented wholesale market was born when Rai realised the many fissures plaguing the B2B market. Though he continued in the corporate world for several years, the entrepreneurial streak refused to die down.

Retailer Media caught up with Devesh Rai, CEO & Founder of Wydr, a mobile-based marketplace platform for wholesale buying and selling. In this conversation he spoke about how his venture is making wholesale buying and selling more organised, hassle-free, quicker and easier.

"I was not getting any younger," says the 40-year-old Rai, who had spent most of his career in advertising, then marketing and brand management, then in an IT services company. It was while dealing with several brands and wholesalers during his past stints that he identified several gaps in the business of bulk buying and selling.

The idea also hit home when he was with ShopClues, an online shopping marketplace. " I was the founding-member, and Vice- President for Business Development at ShopClues. I had been working for 12 years prior to that and decided it was high time I chased my dream," he said.

Entrepreneurship was a childhood dream for this economics graduate from Delhi University and MBA from the Indian Institute of Management (IIM), Calcutta. "Entrepreneurship is about first believing in something and making things happen. It was a tough decision, since I was giving up a good career and a good corporate salary," says Devesh, adding the resolve brought along its own set of problems.

"From extreme ecstasy to extreme despair, being an entrepreneur comes with a lot of challenges. Though I was working on some ideas of my own, when I met up with some of my friends from the US, I realised their thoughts on the market place were similar to mine," said Devesh, speaking about Wydr's five co-founders. Initially, all worked out of their homes. "In February 2012, Series A funding with Nexus came through. By that time, ShopClues had become quite big. It was a ship that could run on its own," says Devesh, adding, "I knew that there existed an opportunity in e-commerce and I decided it was time to get manufacturers and sellers on one platform. The idea came from the gut," he says, speaking of his decision to leave ShopClues.

Arguing that a B2C (business to consumer) platform would not serve the purpose, Devesh insists it is a timing perspective. "Timing is the most critical aspect in a start-up, not when the market is ready for you. It is a judgement call that you take by being in the market yourself. I saw the mindset shift in the seller community. Buyers, government and infrastructure support - all the things had fallen into place," he said.

Tackling broken distribution chains, payment safety issues and logistics, Wydr promises increased sourcing options and addresses three fundamental needs: speed of business, trust and transparency. The start-up is targeting the $300-billion wholesale market in the country, with several wholesalers and more than 14 million retailers in play.

"We have an extremely fragmented and broken distribution chain here. It is not seamless like in the West. It won't change here. As a market, it is 30 markets rolled into one, for each State has different demands and needs," he adds.

Boost for handloom
Proliferating wider in the B2B e-commerce segment, last month Wydr associated with the National Handloom Development Corporation, mandated by the Textile ministry. The association is aimed at enabling Indian artisans' connect with retailers and distributors across the country.

"A lot of handloom guys want to sell in bulk. We have a wider reach across retailers and across the country. This takes away the need of a middle man or an agent who would take away the margin. As of now, we have four sellers and four weavers on board, and 25-30 people in the pipeline. We hope to have 150 weavers by the end of 2016 on the platform," added Devesh. The Wydr team has since connected with another State Ministry for their handicrafts.

Wydr ties-up with Union Ministry of Textiles

August 13, 2016 | By ANI

New Delhi: Proliferating wider in the B2B e-commerce segment, Wydr associates with the National Handloom Development Corporation (NHDC) to enable the Indian artisans' community to connect with retailers and big distributors across the country.Through this endeavor, Wydr is tasked to assist in online B2B e-commerce for products certified under the 'India Handloom Brand' by NHDC.

This national level effort by the Union Ministry of Textiles is intended to educate, train and enable cooperatives and weavers to directly sell their products online.

"We are privileged to be associated with the cause of promoting our national handloom heritage and helping in market making for the handloom products," said VP Biz Dev Wydr, Rishab Dhyani.

"We have already begun reaching out to weavers and Co-operatives in the Northern region including the states of UP, Haryana and Rajasthan, with Varanasi, Panipat, Jaipur and Jodhpur etc. being the major hubs," added Dhyani.

The Wydr platform will enable the weaver community to leverage technology to reach out to new bulk customers pan India. Helping the weavers in bulk sales to direct retailers will help them garner higher realizations for their products.

Its endeavor in this partnership will be to widen the market reach of the artisan community and to make quality handloom products more accessible to the consumer. The products carry government certifications 'India Handloom Brand' and 'Handloom Mark', ensuring availability of quality handloom products to shoppers in India and elsewhere.

Spearheading the Handloom initiative the Union Ministry of Textiles and Development Commissioner of Handlooms is looking at the partnership with Wydr as a means of promoting B2B sales of quality handloom products through the online space.


Small shopkeepers will now have hotline to manufacturers

August 11, 2016 | By Vishal Dutta

Fahmedabad: As shopkeepers turn tech savvy, a clutch of entrepreneurs is carving out a niche connecting them with manufacturers using technology.The new segment, called M2B (manufacturer to business retailers), is a pivoted version of B2B. It has startups like, Wydr, ShoeKonnect, Wholdus. com and m1 Order connecting retailers/shopkeepers to manufacturers or manufacturer's major dealers.

There is a deep urge among small retailers to source products directly from the manufacturers and this urge is visible as technology acceptability and adaptability is surprisingly awesome even in the least technology-savvy leather and shoe markets in India," said Siddharth Vij, cofounder of BizCrum Info Tech, which owns ShoeKonnect, a M2B marketplace and a shoemakers' networking and need discovery platform.

The segment is benefiting small retailers by addressing their basic and the most common problem of accessibility and logistics. It is also fetching best wholesale prices. "Size matters in retail industry.

The smaller you are, the lesser is your negotiation power and more are your overhead costs, like transportation, storage, etc.," said Rohit Dangayach, cofounder of, which focuses on the fashion vertical.

About a year old, the Jaipur-based startup has on its platform 200-plus manufacturers and over 7,000 shopkeepers/retailers spread across 120 cities in India. With M2B, a small shopkeeper is not only able to get the lowest possible wholesale price but also has access to a wide variety of products. In addition, it provides cash on delivery model, hassle-free logistics and 90 days credit line.

The growing attraction towards bulk or wholesale business has made Ahmedabadbased m1 Order pivot its B2C business model into B2B, and it plans to soon start M2B. "The decision to pivot to B2B was the demand of small retailers and merchants who were more interested in using the technology platform for placing bulk orders," said Tejinder Oberoi, founder of m1Order.
Similarly, four-month-old Wydr, a Gurgaon-based wholesale market player, connects manufactures, brands and large wholesalers/C&S with retailers in 150 cites, many of which are in tier-2 & 3 cities like Siliguri, Talvara and Muzaffarpur.

ttp:// Devesh Rai, CEO & Founder of Wydr

[Startup of the day] How this startup by ShopClues founding member is organising the fragmented wholesale market

August 02, 2016 | By Aparajita Choudhury

Devesh Rai, in his past stint at ShopClues, met a large number of sellers across categories and discovered that those higher up in the distribution chain require a completely different solution. So his past experience coupled with fresh research on brands and wholesalers revealed various fissures in the B2B market: broken distribution chain, high costs involved in setting up a sales team across the country, low trust market, payment safety issues and logistics.

Devesh then launched mobile-based wholesale marketplace Wydr in January this year in Gurgaon, to bring small businesses, wholesalers, buyers, importers and retailers on one platform, eventually connecting wholesale buyers and sellers with their global counterparts. The objective was to aggregate the unorganised and fragmented Indian wholesale market.

The first-of-its kind mobile-first wholesale B2B marketplace is designed to make wholesale buying and selling more structured, organised and hassle-free, with loads of innovative state-of-the-art features packed within," says Devesh (40). He is an Economics graduate from Hindu College, Delhi University, and holds an MBA from Indian Institute of Management (IIM), Calcutta.

Competitive edge and key differentiator

The startup claims to set itself apart from other players on the basis of its smart network capability, structured chat-enabled features, and private marketplace capability with transparency. It offers marketplace services including technology stack for real-time cataloguing, deal discovery, network building, order management and processing, dispute resolution and logistics.

Once a transaction is made between a buyer and seller, logistics, customer care and post-purchase dispute resolution are taken care of by Wydr. The smart search and favourites options allow buyers to find and mark important chats, products, deals and sellers.

The startup also benefits buyers and retailers with multiple sourcing options, real-time new products, price discovery and rendering wholesale hubs. The MyNet feature on the Wydr app assists wholesalers, importers and brands to build networks, conduct chats, negotiate and finalise deals with buyers. While its Mini-ERP (sales tool) help sellers manage existing business in an organised way.

Devesh states that Wydr does not have direct competition with existing players who are neither addressing wholesale pain points nor building on new set of opportunities. Market reputation, product range and quality, size of business and pricing advantage are some of the key parameters that Wydr considers before on-boarding retailers and wholesalers.

The feature 'HighFive' is a proprietary negotiation tool with which buyers and sellers can negotiate between themselves and lock a new price. Like other similar B2B platforms, Wydr also enables sellers to publish a particular price and sell at different prices depending on the quantity and repeat business.

With its SmartLeads platform, buyers can request for quotes from multiple sellers and even for items that are not readily available on the platform. 'Private Marketplace Mode' can be used by sellers who are very sensitive about publishing their designs and want to share their catalogue only selectively.

Growth metrics

Wydr currently has close to 1,000 sellers, with a catalogue size of two lakhs across 150 categories. Devesh says the business size of the seller ranges from Rs 50-500 crore per annum, with an employee base of 15-100. While the business size of the buyers range from Rs 24 lakh to a few crore.

The startup has partnered with Lendingkart to offer collateral-free business loans to buyers and SMEs. The partnership will also see Wydr providing short-term credit for inventory purchase to retailers and shopkeepers.

The 50-member Wydr team follows a transactional revenue model since it charges a selling fee for every transaction. Moreover, it also charges a fee for the multiple options it provides to sellers for promotion on its platform. The startup claims to be growing at a rate of 200 percent month-on-month in terms of revenue. Wydr app so far has witnessed 35,000 downloads.

It hopes to bring on board 3-4 lakh brands, wholesalers and importers in the next 3-4 years, and achieve a GMV of $1 billion in the next five years.

Market opportunity

According to a retail giant, the India's wholesale market is expected to touch $700 billion by 2020. With the increasing growth of e-commerce and m-commerce, a large portion of the wholesale market will go online in future.

Following cater to the B2B segment:, a B2B marketplace selling industrial products to SMEs; IndiaMART-backed, an e-commerce platform for business goods and supplies; Delhi-based, which deals with overstock and branded surplus products; Udaipur-based startup, which connects potential buyers from around the world with manufacturing units or vendors.

The Ministry of Micro, Small and Medium Enterprises reported that there are 36 million small units in India. Most of them are buyers and sellers of various industrial goods, contributing to the growth of B2B e-commerce. According to consultant firm, the B2B segment in India is set to grow by two-and-a-half times, and is set to touch Rs 45 lakh crore by 2020.

ttp:// Devesh Rai, CEO & Founder of Wydr

Devesh Rai announces foray into B2B market with Wydr

August 01, 2016 | By ANI

Driven by rich and deep understanding of the e-commerce business Devesh Rai announced foray into the B2B market with launch of Wydr, a first-of-its kind mobile first innovative wholesale B2B marketplace.

Founder and CEO at Wydr, Devesh Rai manages the platform's business, along with product development, technology, marketing and supply chain.

"The concept of Wydr didn't appear to me over night. It was while dealing with several brands and wholesalers during my past stints with companies that I identified several gaps and pain points in the business of bulk buying and selling," said Devesh.

"Regressive aspects like broken up distribution chain, cost involved in setting up a sales team across the country, low trust market, payment safety issues and logistics etc were hindering the B2B market from reaching its true potential.

Additionally, the fact that offline retail is and will continue to have lion's share of the retail business; I saw immense potential in taking the B2B market online," added Devesh.

"Our aim is to become a platform of choice for wholesale buyers and sellers by bringing in the best online innovations that makes wholesale buying and selling easier, more efficient and transparent, eventually connecting Indian Wholesale buyers and sellers with their global counterparts," he added.

Wydr adapted from the word wider is an innovative Business to Business (B2B) marketplace which brings brands, wholesalers, importers and retailers on one single platform with a vision to aggregate the unorganized and fragmented Indian wholesale market.

With innovation in its very DNA, Wydr's competitive edge lies in its smart network capability, structured chat enabled features, private marketplace capability infused with speed of conducting business, trust and transparency.

The Smart Search and Favorites options help buyers to find and mark important chats, products, deals, sellers etc. easily.

Wydr brings in an innovation led approach to address the highly fragmented wholesale market and acts as an e-marketplace providing technology stack for real time cataloging, deal discovery, network building, order management and processing, search, cart, work flows, dispute resolution, customer care and logistics.

For buyers and retailers, Wydr promises increased sourcing options, real time new product and price discovery, rendering wholesale hubs redundant while their marketplace mechanism efficiently brings in higher transparency in products prices.

The MyNet feature in the Wydr app has been created specifically for wholesalers, importers and brands and it assists them in building their own networks, conducting chats, negotiating and finalizing deals with buyers. The core benefit lies in the ERP based management of existing businesses in a more organized manner.

ttp:// Devesh Rai, CEO & Founder of Wydr

Mobile Technology's Role in B2B Business - Interview with Wydr CEO

July 16, 2016 | By Archana Verma

Mobile technology has become imperative for the functioning of B2B business. Devesh Rai, CEO and Founder, Wydr talks to Dr. Archana Verma of Dataquest about using mobile technology in B2B business in this interview -

Q - How is Wydr connecting the buyers and sellers via technology on a single platform?

In the B2B Retail world today, majority of transactions happen offline. The wholesalers and retailers do not have a single technology platform where they can discover and transact directly. Wydr is a marketplace platform where brands/wholesalers can sell directly to shopkeepers from across the country. We provide complete marketplace platform services including Technology, Marketing, Payment, Logistics,

Customer Care and Billing & Payment to our buyers and Sellers.

What's more, the platform is designed to cater to the unique buying and selling needs of the wholesale segment. We have built unique, disruptive and innovative technology solutions specifically for this segment.

When brands/wholesalers sign on our platform they get a seller panel, through which they can upload their catalogue. This catalogue is then visible to thousands of retailers already signed up with us. Retailers can discover SKUs by browsing or searching for the specific items. They can then connect with the seller through a BizChat feature, negotiate and finalise a deal.

As a marketplace platform we are able to provide the Catalogue Width and Depth that the buyers need to stock up their shops.

Q - After the success of mobile in B2C platforms, how are B2B now adopting technology and focusing their business on Mobile applications?

We believe that mobile will play a bigger role in B2B commerce for multiple reasons. Imagine a shopkeeper sitting in his shop and quickly looking at the catalogue in-between dealing with customers and without having to worry about internet connection, logging in or booting a device. Some of the key reasons for success of mobile in B2B platform are as follows -

  1. Most of B2B business happens on phone, either through calls or through chat apps. This segment of buyers and sellers has bypassed the PC boom and straightaway adopted smart phone technology for enhancing their business.
  2. It suits their requirement of always on connectivity. Sellers and buyers in the B2B are literally 24X7 available for business and mobile is just the right tool for that.
  3. The handiness of a mobile phone brings another critical success factor, that of multi-tasking, especially since they are interacting with people in their offline world the whole day. A mobile makes multi-tasking far easier and efficient than a PC does.
  4. B2B is a repeat behavior business. This makes a mobile app more relevant to both buyers and sellers. A B2B buyer or seller has a very good reason to keep an app forever. It can almost become like a part of his life.
  5. Sheer space constraint itself makes it difficult to keep a PC or a laptop in the case of many Wholesalers and Shopkeepers.

Q - How has the mobile connectivity solved the problem of connectivity and logistics in B2B segment?

India is a country of fragmented supply chain. Shopkeepers in Tier 2 and Tier 3 towns do not have direct access to the best products at best of pricing. This is one big problem which internet can solve for these people, by discovery of new sourcing options. However, internet on PC is still at best patchy in the country. Mobile internet bridges that gap beautifully and gives them this access sitting in their shop while conducting their daily business.

On the logistics front, one big role that mobile has played is real time view of the package. Update of package status including delivery is done real time and helps manage customer anxiety better. Another critical role played by mobile internet combined with GPS is real time tracking of the vehicle. When goods are being in bulk, this ability to track the vehicle helps in optimizing cost, reducing anxiety, managing routes and delivery times.

Q - How has Wydr expanded across India and/or what are its expansion plans?

Wydr is already available pan India. In just four months of launch we have already shipped to over 150 cities across the country. Our buyers come from all parts of the country, especially Tier 2 and Tier 3 towns.

We will further strengthen our seller presence from key wholesale and manufacturing hubs across the country.

Q - Does Wydr plan to expand abroad? What are the potential challenges in foreign markets?

Though not in near term, but we do have plans to enable sellers from other countries to be able to sell directly to retailers in India. But challenges are largely around regulations and logistics.

We even have received requests from some of our sellers who are manufacturers to help them access foreign markets. We may sometime in future explore that opportunity too.

Q - What kind of new technologies is Wydr evolving and how does it compare with similar technologies from other companies?

Wydr has developed a unique, very disruptive, innovative and relevant technology platform for the B2B Segment. Our features have been developed keeping in mind the unique requirements of B2B buyers and sellers. Some examples of our unique technologies are -

  1. Sellers can sell in multiple selling formats like MOQ, Quantity Slab-based Pricing, Ask for Price and Fixed Lot.
  2. Another key feature is technology aided negotiation. Buyer and seller can chat with each other, agree upon a negotiated price and lock the new price through a unique tool called HighFive.
  3. Sellers can share their own catalog with their regular buyers through our highly evolved chat platform called BizChat. So a seller is enabled with not just passive selling where a buyer discovers his SKUs, but the seller can also engage in active selling by sharing catalog with regular buyers.
  4. Sellers can create a multi user account with us. So multiple people from the same company can have the app on their respective mobile handsets and yet do business with a seamless view across users.
  5. We even have a Private Marketplace mode for some sellers who do not want to make their catalog (designs) public and share it with only select few.
  6. Buyer can post queries on our SmartLeads tool and sellers can contact buyers directly.

Then, we have built a very robust technology stack for e-Commerce services like catalog management, order management, inventory management, fulfillment management and user management amongst others.

ttp:// Devesh Rai, CEO & Founder of Wydr

Creating a whole new way of doing wholesale business in the country

July 13, 2016 | By Sahil

Retailer Media caught up with Devesh Rai, CEO & Founder of Wydr to know about how his venture is making wholesale buying and selling more organised, hassle-free, quicker and easie

Of course eCommerce today needs no introduction. The rising preference of online shopping has reshaped the economics of retail spelling a change in wholesale as well. Innovation is the backbone of the eCommerce industry and it tries to disrupt every offline vertical with injecting the digital model into it. Online shopping, online payments, online comparison, online discounts and the list go on and on. Now think about online wholesale options for retailers. Isn't that amazing!

The dependence on stores as a means to distribution points for products is swiftly shrinking with the advent of eCommerce models. The online wholesale models are effectively catering to the basic shopping and distribution needs which, until now could only be fulfilled by the brick-and-mortar online touch points.

Retailer Media caught up with Devesh Rai, CEO & Founder of Wydr, a mobile-based marketplace platform for wholesale buying and selling. In this conversation he spoke about how his venture is making wholesale buying and selling more organised, hassle-free, quicker and easier.

Please share your background. Your education and whether entrepreneurship was something you always wanted to do?

I have successfully held leadership positions in both consumer and enterprise environments. I have also been a founding member of, the eCommerce marketplace and was responsible for building and managing merchant base, category incubation & management and merchant facing technology. With his leadership, ShopClues acquired the country's largest merchant base within a very short span of time and became on the top eCommerce companies in India. I have been a part of the leadership team to build and scale ShopClues business, making it a top 5 ecommerce company in India.

I have an overall experience of 18 years across IT, Media and eCommerce industries. Prior to ShopClues, I have worked with HCL Technologies, Headstrong and HT Media as well.

I am an Economics graduate from the prestigious Hindu College, Delhi University and have an MBA in Marketing and Finance from Indian Institute of Management (IIM), Calcutta.

Entrepreneurship has been a childhood dream for me. The opportunity to create value and impact people's life positively excites me.

How was the idea of your Start-up conceptualised? What is the need you are addressing in the market?

I have a decent experience in online retail business. It was during his interaction with sellers that he realised that a very large segment of sellers, typically brands and wholesalers are focused only on B2B business. And this segment has very different pain points with no online solution to help them. Wydr fundamentally addresses three key pain points which arise from the fragmented nature of B2B Wholesale business. These are Discovery, Trust and Transparency. By enabling brands and retailers to discover each other and transact with complete trust and ease of process, it is creating a whole new way of doing Wholesale business in the country.

What is your Business Model?

Wydr is a totally performance based platform. It charges a selling fee on all transactions on its platform. Today it already has more than 1000 sellers, 150 categories and more than 125K catalog size.

Who is your target consumer? Could you please share how you have detailed your consumer?

On the buy side the stand alone retailer is a key consumer of Wydr. These retailers typically make a monthly or fortnightly trip to the nearest wholesale hub to pickup his stock and assess the latest trends and prices in the market. Wydr enables them to directly buy from the bigger distributor thus saving on margins without having to leave his store. Local and regional distributors also benefit from buying in bulk on the Wydr platform.

A large, complex multi-layered distribution system in consumer goods makes it difficult for manufacturers/ importers/ brands to widen their reach beyond a certain level. This segment comprises the sell side of the Wydr marketplace. Without having to invest in a large sales team they can sell to distributors / traders across the country and therefore widen their reach. Platform trust offered by Wydr enables them to trade with new parties who would not have reached their doorstep.

What is your current distribution in Brick and Mortar space? What are your future distribution plans?

Wydr has no brick and mortar distribution. It is an online marketplace which enables brands to reach out to retail stores across the country. Thereby, enhancing their distribution reach. It is an excellent platform to complement the current general trade distribution.

Have you raised any funding so far? What are your plans to use this funding for?

Wydr has done two seed rounds of investment from leading angel investors and industry thought leaders.

What has been your A-ha Moment in the business? (The high point)

Our A-ha moment is when we saw a huge number of buyers coming from tier 2 towns and also when we realised that the repeat purchase behavior amongst our buyers is higher than what we had envisaged.

What has been your biggest challenge so far? How are you addressing it?

Our biggest challenge is providing the best of fulfillment services at cheapest of the cost competing with the unorganized offline transportation system. With our technology led approach and tie-ups with some leading transporters in the offline wholesale we are able to provide one of lowest cost fulfillment services to our buyers.

How do you see growth scenario is this business? What is your future scale-up plan?

The wholesale market is $300 billion which is expected to grow at $700 billion. We believe that a significant portion of this will move online and hence there is considerable headroom for growth. We aim to have 1 million downloads in 2 years and 6 million downloads in 5 years. We aspire to bring 300- 400 k brands, wholesalers and importers in the next 3-4 years which will be important for us in order to achieve $1 billion GMV in next 5-6 years.

ttp:// Devesh Rai, CEO & Founder of Wydr

India Funding Roundup: Chillr, Shopalyst, Eywa Media, FirsTouch, Wydr

October 03, 2015 | By Sriram Sharma


Droom founder and ex-Shopclues CEO Sandeep Aggarwal has invested an undisclosed amount in Wydr, which claims to be India's first performance based wholesale marketplace. The company is reportedly in talks with potential investors for another funding round of $2 million (roughly Rs. 13 crores).

ttp:// Devesh Rai, CEO & Founder of Wydr

FundingWire: Eywa Media, Loancircle, EasyFix and Wydr

October 1, 2015 | By Sujata Sangwan

Serial Entrepreneur Sandeep Aggarwal Backs Performance Based Wholesale Marketplace Platform Wydr

Former Shopclues chief, Sandeep Aggarwal, has invested an undisclosed amount into Wydr, a mobile app only performance based wholesale marketplace platform, founded by Devesh Rai, founding team member of ShopClues. Sandeep is the founder of ShopClues and Droom. The company is in talks with investors for another funding round of raising around $2 million as fresh funds.

The firm is targeting the $300 billion worth Indian Wholesale market which has millions of wholesalers and more than 14 million retailers currently in play. The company aims to offer tech-driven business solutions to make the wholesale buying and selling experience organised and hassle-free through features such as real-time catalogue sharing, network building, deal discovery, order processing and reach expansion through chat-enabled features.

ttp:// Devesh Rai, CEO & Founder of Wydr

Droom Founder, Sandeep Aggarwal Invests In Performance Based Wholesale Marketplace, Wydr

October 1, 2015 | By Akanksha Pahwa

Automobile marketplace Droom's founder and ex-Shopclues CEO, Sandeep Aggarwal has invested an undisclosed amount in performance based wholesale marketplace, Wydr.

The company is also in talks with potential investors for another funding round in order to raise around $2 Mn as fresh funds.

Started in July this year, Wydr is founded by Devesh Rai G, who was the founding team member of ShopClues. It is a mobile app only platform that provides end-to-end ecommerce marketplace platform that makes wholesale buying and selling more organized, quicker and easier.

According to Devesh, wholesale segment controls much of the entire distribution within India, and yet there have been no innovations that could overcome the challenges associated with the sector.

With Wydr, Devesh aims at creating a unique platform that will cater specifically to the demands of Indian Wholesale Market and address their three fundamental needs, that is speed of business, trust and transparency.

Wydr is targeting around $300 Bn worth Indian Wholesale market which has millions of wholesalers and more than 14 Mn retailers currently. The startup aims at integrating the real-world wholesale practices with the benefits of mobile technology.

Wydr offers tech-driven business solutions to make the wholesale buying and selling experience organised, seamless and hassle-free through features such as real-time catalogue sharing, network building, deal discovery, order processing and reach expansion through unique chat-enabled features.

However, for Sandeep, it wasn't just the highly disruptive business idea that led him to invest in the venture. He said,

Wydr fits in perfectly into my vision of game-changing entrepreneurial venture and has the potential to aggregate the wholesale market at an unprecedented scale. Moreover, I have always believed that any business idea, no matter how novel, is only as strong as the people driving it. Having known Devesh from my time in ShopClues obviously had a positive influence on my decision, as I am well aware of his pedigree, strong e-commerce experience, and deep understanding of the seller psyche in Indian retail. I have full confidence in his abilities to make the venture a success.

Sandeep Aggarwal is a serial entrepreneur and passionate early-stage investor. After his stint at Shopclues, Sandeep founded an online automobile marketplace, Droom in 2014. With an aim to expand its operations to add 20 automobile and 12 service categories hosting over 50,000 sellers and 200k listings in the next two years, Droom has also tied up with JetSetGo, an online marketplace for private jets and helicopters to mark its foray in aerial vehicle segment. Recently, it also launched a C2B marketplace.