Trending Ethnic Styles in Chandni Chowk
Trending Ethnic Styles in Chandni Chowk

Delhi is the official fashion capital of our country. After all, a majority of India’s top designers reside here and have their stores here too. The biggest benefit of this is that as soon as a design or trend is picked up by a designer the whole market is flooded by the trend. And, Chandni Cowk is the last word in ethnics, bridal wear and festive wear.One of the biggest retail and wholeale markets in India, Chandni Chowks galis have something for everyone. So, to bring you on par with the wholesalers and retailers Delhi, we bring you the latest trends in ethnics.

Trends in Kurtis & Leggings

  • 1)

    Kurtis are a trend that has been here for a while, from office to home, they are versatile and comfortable. Right now, the trends below are seen most commonly across markets.

  • i)

    Denim or jeans kurtis – these are normal cotton denim kurtis in the typical blue color.

  • ii)

    Button down or shirt style kurtis – again a very popular trend, button down kurtis in plain solid colors are hugely popular. Paired with contrasting solid leggings or palazzos, they are specially preferred by the office going crowd.

  • iii)

    Digital Prints- Floral or abstract digital prints are popular, these are especially referred with some embroidery or sequins around the neck.

  • iv)

    Leggings & Palazzos – Half lace and full lace leggings till the ankle are quite popular, while in palazzos chiffon, georgette, printed cotton palazzos with wide leg frond many takers.

Trends in Dress Materials

  • 1)

    Dress materials are also extremely popular across the country. The main hubs for sourcing are Surat, Ahmedabad & Mumbai. Below are some of the key trends that are popular right now.

  • i)

    Pakistani Suits – Long kurti or Pakistani style suits with floral and abstract prints are the rage right now.

  • ii)

    Pastel shades and lighter work that is suited for the climate is in demand by the young and old generation alike.

  • iii)

    In case of fancy or party wear suits, Gota Patti work and mirror work are very prominent. These add the party wealook but are lightweight and easy to carry.

Trends in Gowns & Party Wear

  • 1)

    Gowns are the favorites as party wear. Originally customers preferred bright colors with a lot of work, but, now the shift is towards more subtlety.

  • i)

    Floor length gowns in sober and lighter colors.

  • ii)

    Minimum work and embroidery. More emphasis on the fabric than on the sequins and work.

  • iii)

    Long Kurtas with shararas or skirts – this is a more popular trend emerging nowadays, taking the kurti palazzo concept further, kurtas with wide leg pants called shararas are finding may takers. Even kurtis with long skirts are also quite popular.

So, these are the latest trends in women’s ethnics, so stock your store accordingly and get flooded with demand.

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