The Indian summers are on their way, and with it comes stifling, oppressive heat. In such weather, people look for light, airy clothing to absorb the heat, sweat, and cool them down. This is the opportunity for you as a fashion retailer, to make the most of this season. Stock up on some of these classy and cool fabrics and get customers by the load.
Cotton is the king of summer fabrics. Cotton is fashioned in a manner that there are airy loops, which allow proper air circulation and make the heat bearable. What’s more, it absorbs sweat and keeps the body cool. Saree and kurtis for women in bright colors and beautiful prints will be a great choice as they can translate from day to evening with ease. For formal wear crisp cotton shirts for are great, while T-Shirts and short Kurta’s and Nehru jackets for casual would be great. Maintaining an inventory of these in wide range of colors will definitely make your customers happy.
Made from flax plants, linen is natural fabric known for its cool feel and comfort. A perfect summer wear beats the heat while making the wearer look trendy and stylish. Linen works like an air conditioner, by keeping the wearer’s body cool and absorb sweat. Linen shirts are again a superb choice for formals as they go from morning wear to eveningwear easily. For women, kurtis and salwar suits in linen are great choices as are palazzos and skirts.
The quintessential Indian fabric, Khadi has gained a lot of popularity worldwide. Khadi is a coarse, easy to maintain fabric made out of cotton that is best suited for Indian summers. Stock up on elegant and classy kurtas like these to get crowds flocking to your store.
Sheer fabrics like georgette and faux georgette are easy to carry, light and comfortable. Whether for office or home, georgette spells style and grace. Sarees in bright colors or floral prints would be the best bet for retailers, as young and old customers alike love these.
Also known as Art Silk, this fabric is made from Rayon and has the good qualities of silk, cotton and wool combined. Airy, super light and comfortable these sarees are perfect substitute for pure silks. With a wide variety of designs and prints, art silk sarees are perfect work wear and daily wear. Stocking up on these stylish Bhagalpuri silks is surely going to bring you big dividends.